Alan Olsen
UX UI Designer
I like to simplify complexity and design interfaces that people truly enjoy using. For me design does not end once something is implemented. It always evolves with real feedback and with the data that shows how people actually use the product.
My goal is not just to make something look nice. My goal is to make it work, solve real problems and make life simpler.
Experience
I am fascinated by user interfaces and how technology affects people's behavior. I am passionate about creating intuitive and engaging digital experiences that improve the interaction between users and technology.
PRODUCT
DESIGNER
DESIGN
THINKING
UXUI
CRO
Grow
Case Study
Grow was my first app and it came from my passion for plants. I wanted to make plant care simple and fun. In Grow you could register your plants, receive watering reminders and even detect diseases.
Out of enthusiasm I worked ahead of my classes which led to mistakes and many iterations. That process taught me that patience and method are as important as creativity.
Indumarket
UX/UI Web Designer - Developer - Freelancer
I worked on the website redesign for Indumarket, an Argentine company that manufactures and sells workwear.
The goal was to digitize their sales channel and bring the brand closer to new customers.
Through market research, we discovered that almost no competitors in the industry had an e-commerce presence, so I designed a simple and functional platform where users could browse products and request personalized quotes.
The result was a clear, modern, and responsive website, tailored to an audience aged 40 to 60.
In addition to improving the user experience, I also strengthened the brand’s visual identity and developed a comprehensive design system to ensure consistency and scalability.
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Head of UX/UI - Start Up
At DISEO I led the complete redesign of Circles a Web3 social app with more than ten years of history. When I joined I found a Figma file with over three hundred screens in chaos with no tokens and no design system. We had to start from zero and build a solid structure that was scalable and aligned with development.
The biggest challenge was convincing the CEO to prioritize the user experience. At first it was hard but through metrics and usability testing I managed to show the value of data driven decisions. Today Circles is a much clearer minimalist and more usable app.
Freelancer
Case Study
As a freelancer I help brands and startups transform ideas into digital experiences that are clear attractive and functional. I take part in the whole process from research and design to iteration.
My focus is to simplify complexity and design with purpose. I aim for each interface not only to look good but to truly work create connection and generate impact both for people and for businesses.
Reebok Mexico
UX/UI Specialist - CRO - Freelancer
I worked on a conversion rate optimization project for Reebok Mexico together with an agency in Madrid. We analyzed the purchase flow with Google Analytics heatmaps and A B testing. The challenge was to reduce friction in the checkout and improve the conversion rate.
The result was a simpler and more effective buying process. On a personal level it was also a great experience because I learned a lot about CRO and how even small adjustments can have a strong impact on the business.
Museum App
Case Study (UX / UI)
My first UX UI app was a project for museums. I wanted to create something different that was not only about selling tickets or showing guides. Users could leave reviews follow artists and build a community around art.
At first I focused too much on visuals and the app was not intuitive. In user tests people got lost and that taught me that design must be clear and made for people. I redefined the project with more useful functions and understood that the foundation of good design is listening to users and relying on real needs.
