MUSEUM
I worked on Museum, an app dedicated to museums where users can purchase tickets and guides. My goal was to make it stand out from the competition and design an innovative app.
Problem Definition
Set Up & Context
In this initial stage, we work closely with the client to understand its existing technology architecture and limitations.
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Benchmarking
I conducted benchmarking to understand how our app positions itself against the competition and to identify successful practices that could be adopted. I compared the Museum app with other applications in the industry, which revealed that successful competitors integrated social features and provided detailed information about artists. This analysis provided valuable insights into how other apps keep users more engaged, helping me better define the necessary improvements for our app.
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Surveys
Surveys allow for the efficient collection of quantitative data from a broad sample of users. I designed and distributed surveys to a representative sample of users of the Museum app, focusing on their usage habits, needs, and expectations. The results revealed that many users desired more social interaction and additional information about the artists behind the works they visited.
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User Personas
I developed user personas based on in-depth interviews and demographic data from our current users to better understand those interested in the new features. I identified profiles such as "Ana, the Art Student," who seeks inspiration and community; "Carlos, the Cultural Traveler," who wants to follow his favorite artists and discover new works; and "María, the Local Enthusiast," who regularly visits museums and enjoys sharing her experiences. These personas helped define specific needs for "Community" and "Artist Profiles," ensuring that every design decision addressed the real needs of our users.
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Objectives
Enhance a social network within the app.
Provide detailed and accessible information about artists and museums.
Make an aesthetic, minimalist and functional design
Setting clear objectives ensures that all design and development decisions align with the project's overall goals, while prioritizing features helps focus efforts on the highest-impact areas first.
ARTISTS
The design of the “Artist Profile” feature focused on creating an intuitive and enriching experience. Users can follow their favorite artists with a single click, accessing a profile page that includes a full biography, a gallery of their works, and a news and updates section. The biography provides a clear and engaging narrative about the artist's life, his influences, and his major achievements. This comprehensive design not only improves the user experience by providing valuable information, but also encourages greater engagement and loyalty to the app.
Usability Testing
Reason and Methodology
Usability testing is essential for ensuring that the design is intuitive and meets user expectations, allowing for adjustments before the final launch. I implemented this process by recruiting users representative of our user personas, ensuring that the feedback collected was relevant and reflected the real experiences of future app users. This approach allowed for early identification and resolution of usability issues, minimizing risks and improving the quality of the final product.
Process
During the usability testing phase, I used high-fidelity prototypes to assess how users interacted with the app's new features. First, I recruited participants representing our key user profiles to ensure a representative sample. Then, I conducted testing sessions where I observed and recorded their interactions with the activity feed of the "Community" feature, the "Artist" and "Museum" profiles, and other new features. This detailed observation, along with the collection of qualitative and quantitative feedback, provided valuable insights into how to improve the design.
Objectives
The primary goal of usability testing was to identify any usability issues or confusion with the new features implemented. I evaluated whether the design and functionality of the "Community," "Artist Profiles," and "Museums" met users' expectations and needs. This evaluation allowed for necessary adjustments to optimize the user experience, ensuring that the new features were effective and well-received before the official launch.
Low-Fidelity & High-Fidelity Prototyping
Low-fidelity prototyping allows for the rapid exploration of different design ideas without investing much time in details. This approach facilitates quick iterations and early usability testing, helping to identify potential issues before moving on to more detailed stages.
High-fidelity prototyping is crucial for refining the visual and interactive details of the design. This level of detail provides a clearer understanding of how the final app will look and function, making it easier to collect more precise feedback and identify and address design issues before development.
Iteration and Refinement
After the initial usability testing, I thoroughly analyzed the results and feedback received. I used this information to make adjustments and improvements to the app’s features, such as the activity feed in the "Community" function and the profile pages in "Artist Profiles" and "Museums." I then conducted additional rounds of testing with the adjusted prototypes to validate the modifications. This iteration cycle ensured that each change enhanced usability and that the final design met the real needs of users.
Conclusion
By combining heuristic analysis, surveys, focus groups, benchmarking, and user personas, I gained a comprehensive view of the app’s issues from multiple perspectives. Heuristic analysis identified technical usability problems, surveys and focus groups provided quantitative and qualitative data on user needs and expectations, benchmarking revealed successful practices in the competition, and user personas ensured that each design decision addressed real needs. This mixed-methods approach not only ensured a holistic strategy for improving the app but also resulted in the creation of two key features designed to retain users.
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DESIGNER
DESIGN
THINKING
UXUI
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